Tuesday, March 5, 2013

Marketing Communications

Marketing communications is referred to as the messages and the media used to relate those messages to the market. There are many ways in which you can communicate with the market namely through personal selling, sales promotion, public relations, publicity, advertising, direct marketing and so on. In this article, we shall look at a few of these methods.

Personal selling

Personal selling is referred to as a means of selling the product to the consumer personally. It was much easier to sell products in the last century than it is now. The basic philosophy of the seller is to sell products not as a peddler but as a consultant. For this, personal selling has become a viable tool as companies manipulate the emotion of the consumer to make them buy products.

Marketing Communications

Sales Promotion

This is a way in which the sale of a product can be increased. In this type of marketing communication, both the media as well as the non media are involved. Their goal is to increase the demand of the consumers, increase the number of products or stimulate the demand of the market within a limited predetermined amount of time. Some examples of sales promotion can be contest, rebate, free flights and even "point of purchase" displays.

Public Relations

This involves the managing of relations between a company and its customers. Public relations involve activities on the part of the company that do not directly lead to payment from its customers or the public. Some examples of public relations include press conferences, speaking in public meetings and communication with the employees.

The difference between Public Relations and Advertising is that while advertising has some tangible output, public relations is non tangible.

Publicity

It is a means of promotion. It is through this means of marketing communication that companies attempt to manipulate the perception the public has of a particular brand. Publicity is generally done through some celebrity like a film star or politician. Services and goods and even works of entertainment and art and different organisations are also used for the purpose of publicity.

Advertising

This is a form of marketing communication that involves two things. Firstly it includes the name of the service or the product and secondly, it narrates the benefit the product will give to the consumer. The main goal of advertising is to persuade a person to buy a product. Mass production has had a very important role behind the development of advertising. Advertising came to rise in the late nineteenth and early twentieth centuries.

Direct Marketing

This is a relatively new type of marketing which involves looking for people within the target, and then communicating to them the details of the product.

There are two things that differentiate it from other types of marketing. The first thing is that it attempt to sell products directly to consumers. It does not use forms of media as an intervention to reach to its consumers. The second thing is that it rests on a "call to action" mechanism. This means that it stresses on the positive responses from the consumer, whatever be the medium.

Marketing Communications
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Tuesday, February 26, 2013

The Advantages and Disadvantages of Video Conferencing

Video conferencing is similar to the popular video phones where you can call anyone around the world and not only speak with them, but see them on your computer or television screen during the conversation. The difference is that video conferencing is intended to work for larger conferences rather than serving the needs of individual consumers, often using closed circuit television.

While many businesses have taken this technology under wing as a useful tool, there are advantages and disadvantages of video conferencing which must be considered before you decide if it will work for your meeting needs or not.

Advantages

The Advantages and Disadvantages of Video Conferencing

1. Reach anyone you need to reach immediately, no matter what time of day it may be for anyone involved. Time differences between states and countries can be overlooked without anyone traveling long distances for the conference.

2. While a phone call may suffice for two people who need to have a short conversation, web-based conferencing allows large rooms of people at different locations to interact with one another effectively. Ten business execs in Amsterdam can easily interact with five others in New York and two in Tokyo to create a full conference with everyone able to see and hear perfectly.

3. PowerPoint and other visual displays can be shared with everyone attending the conference at the same time, giving the feel of everyone being in one room and keeping everyone on task and focused.

4. Virtual whiteboards allow people from different locations to add in their own thoughts or ideas into one collaborative space. This enables everyone to form a plan of action or collaborate on a design or slogan instantly.

5. It is possible, with some services, for everyone to gain access to another computer, seeing whatever is on that computer screen. With more advanced services, a document can even be changed and typed into directly from other computers connected into the conference. Businesses that require active collaboration on one project form can be greatly enhanced with this possibility.

Disadvantages

1. The price may be the biggest drawback for some people, though there are very cheap options if you do not require the more advanced features. Usually, a business that can make good use of the more advanced features often finds that the money they save flying clients or employees around the country or world more than makes up for the cost of the service provider. As fuel becomes more of an issue around the world, the price becomes less of a disadvantage and more of an advantage.

2. There are some human ways of communicating that do not translate very well over a distance, such as eye contact. When you sit in the same room with someone and listen to a speech or presentation you will make eye contact and they will judge who is paying attention by looking around the room. Much of this contact is not easily delivered through a webcam.

The advantages and disadvantages of video conferencing have to be weighed against your purpose and whether there will be something valuable lost through this technology that you don't want to give up.

The Advantages and Disadvantages of Video Conferencing
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Tuesday, February 19, 2013

Who Invented The Cell Phone?

The idea behind cell phones was conceived in the late 1940's. The idea for a phone that could travel with you was revolutionary but scientists believed it was an achievable idea. The FCC didn't help, however, in the beginning and would not allot enough radio spectrum frequencies to make the project work. When the FCC did finally cooperate AT&T led the way researching how to make cell phones a reality. But who invented the cell phone?

A former Motorola employee, Dr. Martin Cooper, is credited with the invention of the first portable phone. Dr. Cooper made the first cellular phone call in April of 1973. He called his rival Joel Engel the head of research at Bell Labs. Although Bell Laboratories developed the idea of cell phones with technology originally used for communication between police cars, Dr. Cooper who worked for Motorola was the first person to use the technology in a portable phone that worked outside a car.

The first cell phone invented by Dr. Cooper was called the Motorola DynaTAC 8000X. Although it was technically a cell phone it hardly resembled the cell phones we use today. It weighed almost two pounds and was a foot long. The first cell phone was so expensive, costing almost 00, that at first only businesses and the military had access to them. It took ten years or so before cell phones began to trickle down to the public and after that the industry took off. Thanks to Dr. Cooper's invention, other companies began developing their own cellular phone prototypes and cell phones went from being 50 pound car phones, to two pound mobile phones, to three ounce multitasking tools. Although not originally available to the public, the cell phone became one of the most popular pieces of technology in a very short time. Today there are more cell phone lines than home lines.

Who Invented The Cell Phone?

Today Dr. Martin Cooper is the CEO of ArrayComm a wireless technology and systems company founded in 1992. There were mobile phones available prior to Dr. Cooper's invention but they required heavy equipment and were not truly portable as they could only be used in a car and would only work over a limited range. Cell phones are indispensable today and Dr. Martin Cooper will always be credited as the person who invented the cell phone. Thanks to him we have the modern communication network we enjoy today.

Who Invented The Cell Phone?
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Monday, February 4, 2013

How To Flash A Phone To Cricket Or Metro PCs

Flash or Flashing--Technically, flashing refers to the overwriting or re-writing of the phone's firmware. There are many phones which can be flashed to cricket with all features working. On most CDMA phones, programming the phone can be done "over the air" by dialing a special code, usually *228 or some variation. Colloquially speaking, flashing can also loosely mean making a phone from one carrier work on another carrier. The easy way to tell the difference is that if your phone does NOT take a SIM card, then it is probably CDMA.

To flash a phone to cricket you will be overwriting th phones firmware. The firmware is software in the phone that doesn't change when you turn it off, and it cannot be deleted unless it is overwritten, hence flashed. It requires specific files called prl files.PRL or PRL File--Short for Preferred Roaming List--A small text file containing instructions for how a phone connects to a specific network's radio towers It is usually loaded by connecting the phone to a computer to overwrite its data. There are a few tools used such as a pst PST--Short for Phone Service Tool or Tools--Special software used by phone manufacturers to program their phones. And also a monster file - -"Monster File"/"Monster Pack", ROM, or "Kitchen"--System software that is needed to flash a phone.

In almost all case you will need to access the phones service programming menu- - -Service Programming Menu--A special menu typically hidden from the primary User Interface that allows for "deep programming" of a phone.You will also need access to msl and spc codes specific to the device you are flashing.MSL/SPC--Special six-digit codes needed to access service programming features on the phone. Access to the service programming menu can be disabled in a phone's firmware.

How To Flash A Phone To Cricket Or Metro PCs

Depending on your phone, it may require extra steps to unlock or get WAP and MMS working. That is why you need the msl/spc codes to allow deep programming to unlock these features. Not all phones will be capable to access wap or send and receive mms.

Ringtones generally have to be prepaid using a flex bucket. It is best to download ringtones before you flash your phone to cricket since they have a limited selection of ringtones and wallpapers.There are cases were flashed phones will not be able to download ringtones directly from cricket.

The details outlined above will not only work with cricket but you can also flash phones to metro pcs using the information provided above. It is best to do all your research before purchasing your phone to ensure that the cell phone you are interested in can be flashed to cricket or metro PCs.

How To Flash A Phone To Cricket Or Metro PCs
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Wednesday, January 30, 2013

History of the Camera

Early cameras of the 16th and 17th century were able to project images onto paper or glass but the study of capturing, processing and printing the images took many more years. Up until the 17th century, scientists believed that light was composed basically of the 'white' that is perceived by the human eye. It took the research done by famous physicist Isaac Newton to discover that light is actually composed of a spectrum of colors. While he made a big contribution to the study of optics (that is at the core of camera advances) with this discovery, Newton did not actually have anything to do with camera development per se.

The early camera that first became a phenomenon was a little more than a pinhole camera and can be traced back to 1558. It was called the Camera Obscura. The Camera Obscura was seen as a drawing tool for a clearer and realistic portrayal of objects. It was in the early 19th century that an invention named the Camera Lucida was introduced by Cambridge scientist William Hyde Wollaston that consisted of an optical device that could help an artist view a distant scene or person or object on a paper surface that he or she was using to draw. In other words the artist gets to view a superimposed image of a subject on paper and this image could be effectively used to attempt to draw, trace or paint it. Both the Camera Obscura and the Camera Lucida provided an image that was temporary, which could not be lastingly captured on to paper for later reference.

Studies however continued well into the 1800's on how to actually capture the image onto material. It was during this time, around 1822 that French researcher Joseph Nicephore Niepce, created the first photograph by using paper that was coated with a chemical. The image would not stay permanently on the paper and would disappear after a short while. Even so, despite the short-lived nature of the image, the concept of photography was born with this experiment and paved the way for further study and development in this field.

History of the Camera

Capturing images to retain them longer and permanently became the next big quest for researchers. Another Frenchman Louis-Jacques-Mandé Daguerre partnered with Joseph Nicéphore Niépce in 1829, to develop the process of creating permanent photographs. Joseph Niépce died in 1833 but Daguerre continued with the work and succeeded in 1837 after many long years of experimentation. The process of capturing photographic images that would not fade away, introduced by Daguerre came to be known as the 'daguerreotype'.

The word 'photography' was coined by scientist Sir John F.W. Herschel in 1839 and it is actually is derived from two Greek words 'photos' meaning light and 'graphein' meaning draw.

A slightly more advanced version of the daguerreotype called the Calotype process that makes multiple copies possible using the negative and positive method became available very soon after. In fact, it was during the 1840's that the use of photographic images in advertisements first started and cameras made their mark on the power of visual communication. It was not much later, in the 1850's that photographers first started experimenting with underwater photography of seascapes.

Up until 1850, the process of capturing images was cumbersome requiring upto half an hour of light exposure. The discovery made in 1851 by Frederick Scott Archer was a blessing since the new method termed the Collodion process called for just 2-3 seconds of light exposure to capture an image.

Prior to 1871, photographers went through a development process where they had to coat the plate with wet chemical each and every time and process the image immediately. With the invention the gelatin dry plate silver bromide process by Richard Leach Maddox, negatives did not have to be developed immediately. This was an important discovery since up until then the captured image had to be processed instantly.

Kodak created in 1888 by George Eastman has been a modern day pioneer of sorts in cameras and photography for the masses. George Eastman and the scientists who worked with him at Kodak developed the photographic film in 1889 and made it available in rolls for the mass use of consumers. An important milestone in our entertainment and communication history was the development of transparent roll film by Eastman. This development led to another key invention - the motion picture camera by Thomas Edison's in 1891.

-->Modern Times

During the 20th century the pace of technology development in cameras and photography continued at an accelerated pace much like many other key technology developments. While several key inventions like car, telephone and the gramophone record happened in the later half of the 19th century, it is the last 100 years that saw major developmental work in many areas of communications technology and as well as in other fields - TV, aircrafts, PCs, digital technology, digital cameras, mobile phones, fax machines and the internet, to name a few.

In the case of the camera, the developments simplified the whole process of photography, making it accessible to one and all at affordable prices and the camera industry denizens of our times made it into a mass phenomenon. The first mass use camera became available at the turn of the 20th century and can be traced back to the year 1900. There are hundreds of models of cameras available today both for the amateur as well as the professional and the camera is an important part of any family's repertoire of must have gadgets.

-->20th century chronology in the history of the camera:

1913: 35 mm still-camera created

1927: The flash bulb introduced by General Electric Co. (The concept of camera flash existed much before but was based on the use of a flash light powder that was invented by German researchers)

1935- 1941: Kodak starts marketing Kodachrome film and subsequently launches Kodacolor negative film. Canon released the Hansa Canon in 1936, the first 35mm focal-plane shutter camera.

1948: The concept of the Polaroid camera is introduced in the market. American scientist Edwin Land developed the process for instant photography. Later Polaroid Corporation developed the 'instant color' film around 1963.

1957: Frenchman Jaques Yves Cousteau invented the first waterproof 35mm camera for underwater photography named the Calypso Phot. The actual camera was developed by the Belgian airplane technical designer Jean de Wouters based on the blueprint and suggestions given to him by Cousteau.

1972: The electronic camera that does not require film was created and patented by Texas Instruments. This is however not the same as a digital camera though you don't require film in digital cameras as well. The launch of the digital camera is still many years away.

1975: Kodak's experiments with digital imaging kicked off around the mid seventies but it will take another 20 years before a digital camera for the home consumer market is launched.

1978 - 1980: Asian players like Konica and Sony begin to make their mark. The 'point and shoot' automatic focus camera is launched by Konica while Sony starts talking about the camcorder and demonstrates a prototype.

1981: Sony launches a commercially available electronic still camera. Similar to the 1972 invention by Texas Instruments, the Sony electronic camera came with a mini disc on which images were recorded and stored. The recorded images could be later printed or viewed on a monitor using a reader device.

1985: Digital processing technology makes its entry. Digital imaging and processing is introduced by Pixar.

1986: The camera industry becomes even more consumer focused and taps the fun and travel connotations behind camera usage, with the launch of the concept of the disposable single use cameras. Fuji is credited with the development of this concept.

Also in 1986 - 1987, Kodak started taking giant strides in digital development. Digital means, the photographic image is divided into tiny units of dots or squares known as pixels. Pixels are the programmable units of an image that can be processed by computers. Each image could be made up of millions of pixels. The use of pixels in digital technology allows storing large volumes of pixels to deliver high definition print quality.

1990: Kodak introduces Photo CD's. It is a system of storing photographic images on CD and then viewing them on a computer. With this development the user-friendly approach of the camera industry began to take concrete shape.

1991: Kodak introduces a digital camera targeted at professionals and journalists. Kodak is credited with the invention of a pixel based camera technology known to us as the digital camera. Digital cameras don't use film similar to their predecessor electronic cameras but the storage method is entirely different and the final photograph is of much higher resolution. In a digital camera photos are recorded and stored in digital form. This digital data can be transferred to a computer and processed for printing. Kodak and Canon are well known digital camera manufacturers and there are also several other key brands as well.

1994: The Apple QuickTake camera, a home use digital camera is launched. This is followed by the launch of a clutch of home use digital cameras by Casio, Kodak and others in quick succession during 1995 -'96.

-->The digital era:

The development of digital camera technology is considered to be linked to the development of TV and Video technology. The principles of transmission and recording of audio-visual images using digital electrical impulses finds use in camera imaging as well.

Through the 1990's the developments continued in camera technology, the focus now shifting to the field of digital imaging which is where the future lies. Use-friendly features like software that can download digital images directly from camera onto home computers for storing and sharing on the internet is the new norm in the market place.

The camera, the computer, the software industry and the worldwide web are today irrevocably interlinked to empower the user in experiencing the benefits of camera usage to full potential. The innovation that sparked many an invention in the camera industry found its way into the digital world as well and continued among digital camera manufacturers. During 2001, the Kodak and Microsoft partnership ensured that digital camera manufacturers could use the power of Picture Transfer Protocol (PTP) standard through Windows. The digital photo experience is a key visual driver in the Internet era. Many of Kodak digital camera models with EasyShare capabilities are compatible with Windows XP. The Kodak EasyShare software enables users to transfer digital camera pictures directly from camera to their computers and then print the pictures or even email them.

Manufacturers in a related industry like the printing industry have adapted their products to be in sync with the images created by digital cameras. Cell phone manufacturers have tied up with digital camera manufacturers to develop new age camera phones in recent years. These camera phones can capture images and share the images through the cell phone.

Among the 21st century digital developments are the advanced product offerings from digital cameras manufacturers and these are sure to occupy an important place in the ensuing history of camera development. For instance, the Kodak Professional DCS Pro SLR/c is a high-end digital camera and the Kodak website calls the DCS Pro SLR models the most feature-rich digital cameras on the market. It has an image sensor that can handle 13.89 million pixels and this makes it the highest resolution digital camera available. High resolution determines the sharpness or level of detail in photographic images. This is just a glimpse of the capabilities that digital technology places in a user's hands. Digital camera sales figures for 2003 show that the two key players Kodak and Canon have recorded impressive growth.

-->What does the future holds for camera users?

The features offered by digital cameras can be quite mind-boggling for the average user and pretty exciting for most pros. Four key ongoing camera developments that are likely to further improve the process of photography:

1. Greater resolution from even the simplest, low cost camera models

2. Usage in any type of lighting conditions,

3. Compatibility across a range of software, hardware and image types

4. Rich colors and tone

While the higher-end digital evolution continues, the prices of the simple camera have crashed to such an extent that even children and teens are proud owners of uncomplicated cameras. The camera and photography interest starts young and this creates a truly large audience base for the camera industry.

And throughout history, it is evident that the endeavor of researchers and developers has been to make the camera available to a wide section of society. Without camera technology and photography, the other key developments of cinema and TV would have been delayed and what a boring place the world would have been without TV and films!!

History of the Camera
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Saturday, January 26, 2013

Free Cell Phone Number Search

Cell phone numbers are generally not listed in telephone directories for reasons of maintaining confidentiality. In fact the very reason people go in for cell phones is because it offers them privacy. With a cell phone you can virtually choose people whose calls you would like to receive. No longer need you worry about being hassled by unwanted telemarketing agents, constantly pestering you to buy the most mundane things at all the wrong times. Such intrusion of privacy is not possible with a cell phone, to a large extent. Note the word 'large extent'. No longer are cell phone number searches impossible. Thanks to the increasing presence of online resources which offer cell phone number search.

Most of these online search agencies can track cell phone numbers, using 'reverse lookups'. You can now find out the name of the person using a particular cell phone number, his/her address, other related addresses of an individual and possible other names attached to these addresses. So the next time you want to find out a cell phone number, you need not despair. Just surf the net and you will be able to successfully find the all-elusive number. Log on and find out. Although most of these online search agencies charge a fee for these search options, you will be surprised to know that the number of online agencies offering this service free of cost is increasing by the day. Go to these free cell phone number search web sites and key in the relevant requested information. The number you had been searching for is listed in front of you in a matter of seconds. It doesn't stop only with the number; you also get to find out the address. It is just like using your good old yellow pages or any other telephone directory.

Free Cell Phone Number Search
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Wednesday, January 23, 2013

Transparent Leadership Communications - Building a Culture of Trust

One of my CEO executive coaching clients has a very engaging leadership style. He was very candid with his senior team members that in these difficult times the leadership team needed to create a culture of urgency and help employees overcome complacency.

The CEO's communication with his senior leaders was transparent in that they would be held accountable for significantly improving the performance of employees. He instilled  trust by being open and transparent about his intentions.

The CEO needed to inspire his people  to help them combat complacency and develop a sense of urgency. The culture of the company needed to be aligned with their core values of fun and teamwork .

Transparent Leadership Communications - Building a Culture of Trust

Transparent Communications

Open and honest communications support the decision to trust. Lack of communication and transparency creates suspicion.

To increase transparency:

o Increase the frequency and candor of your communications.

o Build a relationship beyond the constraints of your official role.

o Use the word "we" more often than "I."

o Emphasize common values and goals.

o Be clear whose goals and interests you are promoting.

o Be sure your actions support your words.

o Demonstrate a clear concern for others.

o Under-promise and over-deliver.

o Ask more questions.

o Really listen to the answers.

Are you working in a company or law firm where leadership is building a culture of trust and transparency?  Does your company or law firm provide leadership coaching and leadership development to help leaders become more open and trustworthy? Leaders need to model open communication for employees to fully engage.

One of the most powerful questions you can ask yourself is "Do I lead by increasing  the frequency and candor of my communications?" Emotionally intelligent and socially intelligent organizations provide executive coaching and leadership development for leaders who want to become more transparent in their communications.

Working with a seasoned executive coach trained in emotional intelligence and incorporating leadership assessments such as the Bar-On EQ-i and CPI 260 can help you become more open increasing trust in your organization. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision and mission of your company or law firm.

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The Society for Advancement of Consulting (SAC) awarded two rare Board Approved designations for Dr. Maynard Brusman in the specialties of Executive Coaching & Leadership Development and Trusted Advisor to Attorneys and Law Firms.

Dr. Maynard Brusman, Consulting Psychologist & Executive Coach
Working Resources
Help Companies Assess, Select, Coach, and Retain Emotionally Intelligent Leaders
Box 471525
San Francisco, California 94147-1525
Tel: 415-546-1252
E-mail: mbrusman@workingresources.com

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